origin story
2009 | In the glamorous silver gild of Ginza, amid a superfluity of nondescript buildings, an unexceptional 6th floor office marks the intersect of co-founders Ness Murby and Eva Fejes. Chapters later they’d nurtured a personal proverb into a practise, competing at the 2016 Rio Paralympic Games along the journey, and launched “TOUGHERthan” as a movement in 2020. Being TOUGHERthan is being a force greater than your obstacle. It’s the act of affecting the dynamic between individual and adversity through the shifting of our perceptions. It’s reframing what’s possible, taking and advocating for accountabiliyt. This platform is space for thought-provoking content that serves to raise awareness and demand accountability. Choosing growth in the face of challenge.